The primary focus of Internet marketing is trying to find effective ways to inform your prospects about good value products within your niche. Despite the advent of social networking sites such as Facebook and Twitter, email still remains to be the most widely used tools for broadcasting marketing messages, communicating with your prospects and building a relationship with your subscribers. Unfortunately, email deliverability becomes a major factor to consider. Even if you created a brilliant email marketing campaign, it would do you no good if your emails don't get delivered. This article will discuss some options you have for increasing your email deliverability.

Avoid using any kind of attachments in your email because usually, attachments are used to send viruses. In addition, email attachments are heavy and might come back to you from some of your recipients. If you have to deliver something to your subscribers that you want them to download, upload the file to your site first. Then send a link for downloading in an email. If you have noticed, the best method for sending any type of file is with a link. This is a safer method for delivering your file. In addition, it makes your deliverability rate higher.

Owning a double opt in is a great strategy for getting rid of deliverability. What happens here is when your first email is sent it out, it contains a confirmation link? The person who receives the email has to click on the confirmation link to verify themselves. Also they must confirm that they wanted to be a member of your email list.Once they click on this particular link, it will verify their email address, which will unblock your email address. This is because if you use a single opt in and do not elect to use this method of verification, plenty of people will start talking negatively about you. A considerable number of complains can get your email blacklisted, which means you'll get blocked. Email service providers such as Aweber are certain that the person who gets the email verifies their email address. In this day and time, spam has turned into such a huge thing that doing these kinds of things is a big task for all internet marketers to think about doing.

Finally, segment your emails so that they can remain targeted in nature. If you have two lists of prospects, send out two different emails based upon the targeted subject. What you are really doing is not getting caught in the spam traps by being very relevant with your emails. You want the emails to be closely related to the lists so that you can get around the spam filters and get your the emails delivered. You can simply segment your emails in this manner and get the most benefit from your campaign.

From the information above you've learned some great tips to get your emails read. Although there are many other variables to consider we've given you a pretty good jump start with the above information. Just do your homework before starting a campaign and take all the precautions to make sure it's a success.

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