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But what they don't yet realize is the fact that by the very nature of advertising 0x215b it has always been thus! If today's TV b2thrusday buying is the model for the future advertisers are in trouble. Virtually all parties involved -- marketers, media buyers and the media themselves -- agree that in a video-on-demand world in which consumers control what they watch and Gy.exe when, the current broadcast advertising model is broken, or at the very least inadequate. What A Review Of KaraokeStar DVD - Karaoke DVD Tracks they don't yet agree on is the solution, leading to mass confusion as networks scramble to create their own measurements in a race to develop a standard for counting those precious eyeballs. The trouble is, they should be working together, not apart.

"We're in the primordial soup," said Alan Wurtzel, president-research and media development at NBC Universal.

Despite all the evidence pointing to advertising Exploring All Paths failure there are still many people within the industry that 0x0000010b want to maintain the status quo . Broadcast networks want to maintain their position as mass-audience delivery vehicles, especially since "scatter" ad pricing is weak and their traditional TV ratings continue to show signs of erosion. As of Oct. 15, the four biggest broadcast networks showed declines in live and same-day audiences between the ages of 18 and 49.

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The failing Deep Sea Fishing - Before You Go You Should Know These Things agency relationships.

Leapfrogging agencies to work directly with media companies is, it seems, an appealing prospect for some of Vista Ultimate 32: High Cpu Usage America's mightiest marketers.

Nor is that the only option that appeals to the nation's chief marketing officers, in session last weekend at the Association of National Advertisers' annual conference. Some participants revealed that they seek to fix an agency model they see as broken. "What's lacking in agency relationships now is speed to market